Jon Senterfitt

At StrongStart, aligning vision with actionable strategies is at the core of everything we do. Personas play a vital role in this process, helping us design solutions that resonate with diverse audiences. By balancing broad, high-level personas with detailed, granular insights, we ensure that our strategies remain both impactful and scalable. This article explores our approach to building personas, focusing on the balance between simplicity and specificity to create meaningful, client-focused solutions.

At StrongStart, we believe every service should deliver clarity and results—not complexity. One of the biggest challenges in designing and delivering exceptional services is breaking down the journey into actionable, repeatable steps. This is where **service blueprinting** shines. However, traditional approaches can feel daunting, especially when dealing with diverse customer types and needs.

Segmentation and automation are cornerstones of modern business strategies. Through service design, these processes become not just efficient but deeply aligned with user needs, enabling organizations to deliver exceptional, personalized experiences.

Starting a fresh venture can be daunting, especially when there are no metrics, existing data, or audiences to rely on. However, laying the right foundation can set you up for measurable and scalable growth. Here’s a roadmap for starting strong and iterating effectively. 1. Establish the Foundation The foundation of any new venture is its … Building Foundations for a New Venture: Where to Start Without Metrics

The U.S. education system faces significant challenges that require urgent attention. Rapid technological advancements, economic shifts, and evolving societal needs have exposed gaps that must be addressed to prepare students for the future. From disparities in access to outdated models, these challenges are uniquely complex in the American context. In this article, we’ll focus on … The Challenges in U.S. Education and Pathways to a Better Future

Service design is often seen as a methodology for enhancing customer experience, but it also offers tremendous value for marketing teams. By applying service design principles, marketers can orchestrate cross-functional workflows, streamline processes, and deliver seamless experiences for both customers and internal stakeholders. This article explores how service design can transform marketing operations by improving … Service Design: The Secret Weapon for Marketing Teams

How to focus on fewer clients, deliver greater value, and prepare for the future of marketing services. The world of consulting is shifting. For many, the traditional approach of chasing hundreds of clients at scale has proven unsustainable, leading to high churn rates, overworked teams, and a dilution of client relationships. But there’s another way … Building a Sustainable High-Value Consulting Business in the Remote Age

As businesses turn to AI to improve operations, personalization, and decision-making, strong data infrastructure becomes essential. The way data is managed and accessed shapes how effective AI can be. But it’s not just about the technical side—success also depends on creating great customer and service experiences. That’s where Service Design comes in. This article explores … Building Data Infrastructure for AI: Components and the Role of Service Design

Chatbots and basic AI solutions have become mainstream, transforming how businesses interact with customers and streamline operations. However, as we look to the future, these technologies represent only the beginning of what AI can achieve. Emerging advancements in AI promise to go far beyond chatbots, unlocking new possibilities in automation, creativity, personalization, and decision-making. In … Beyond Chatbots: The Future of AI and the Role of Data in Shaping It

TikTok, a popular social media platform owned by the Chinese company ByteDance, has become the center of global controversy due to concerns over national security, data privacy, and content moderation. Governments, particularly in the United States, are taking legislative and regulatory measures to address these perceived risks, which could result in widespread restrictions or outright … Understanding the TikTok Controversy: National Security, Privacy, and Content Concerns